BCOC-132 BUSINESS ORGANISTAION AND MANGEMENT CHAPTER-2 TECHNOLOGY INNOVATION AND SKILL DEVELOPMENT
MEANING OF INNOVATION:-
In business context, innovation involves the development and implementation of new ideas, process, products or services that contribute to the overall improvement , growth and competitiveness of the company . its about finding creative solutions to challenges and staying ahead in the market by introducing unique and valuable offering.
MEANING OF INVENTION:-
It refers to the development and introduction of a new product, services or process that
brings about a unique solution, often contributing to company’s competitiveness growth
and market position.
MEANING OF CREATIVE:-
In business “creative” means having the capacity to think imaginatively and come up with
inventive ideas or solutions to drive innovation and success
DIFFERENCE AMONG CREATIVE, INVENTION, INNOVATION
CREATIVITY INVENTION INNOVATION
The ability to think imaginatively and come up with original ideas |
The act of creating s new product, process or system that did not exist before |
The process of introducing new ideas, methods or products that leads to positive change or improvement |
Example:- A graphic designer creating unique and visually appealing logo |
Example:- the development of a groundbreaking smartphone with new features |
Example:- A company implementing a new, more efficient workflow system to increase productivity |
IMPORTANCE OF INNOVATION:-
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Competitive advantage:-it gives competitive edge by offering unique products or services, making them stand out in the market
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Adaption to change:-in dynamic business environment ,innovation allows companies to adapt to changing market conditions, consumer preferences , technological advancement
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Efficiency and productivity:-technology often leads to increased efficiency and productivity
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Market growth:- it helps to open up new markets and customer segment, driving business expansion and growth
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Customer satisfaction
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Risk mitigation:-innovation helps business stay relevant and resilient ,reducing the
risk
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Talent attraction and retention :-companies known innovation are often more
attractive to talented individual, contributing to a dynamic and creative work environment
TECHNOLOGICAL INNOVATION:-
Technological innovation in business involves the development and application of new
technologies to create improved products, services or process, it’s about utilizing maximum
advancement in technology to gain competitive edge, enhance efficiency , and meet the
involving needs of the market.
Examples:- introduction of new software, automation, artificial intelligence or any
technological solutions that brings positive change and progress within a business context
PROCESS OF INNOVATION:-
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Idea generation and mobilisation:-a very first process of innovation, a new idea can be
new or can be created to improve an existing idea
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Advocacy and screening:-advocacy involves promoting and supporting specific ideas,
screening where ideas are evaluated and filtered
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Experimentation:-this is the testing stage, where the selected ideas tested in targeted
market
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Commercialisation:-the main aim of this step is to create a market value for the idea
and focus on its potential impact
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Diffusion and implementation:-this steps involves 2stages diffusion and
implementation, where in diffusion organisation accept the innovation, in implementation when the idea developed or produced
TYPES OF INNOVATION:-
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Incremental innovation:-making small,gradual improvements to existing products, process , or services
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Disruptive innovation:-it refers to the introduction of new product ,services or technology that significantly alter the existing market landscape
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Architectural innovation:-it involves takes the lessons ,skills and overall technology and applying the same in the different market
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Radical innovation:-it usually gives birth to new ideas consuming the old one thereby creating a revolutionary technology
MAKE IN INDIA V/S MADE IN INDIA:-
MAKE IN INDIA:-“Make in India” encourages industrialists to setup their manufacturing units in India through foreign direct investment(FDI), so as to put India on a global map with respect to manufacturing. The object of this programme are to solve the problem of employment, to improve GDP growth rate. Make in India programmes are:-
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FDI to invest in manufacturing sector
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FDI to invest in defense sector
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License manufacturing of foreign defense equipment under defense procurement
(DPP)
MADE IN INDIA:-it simply indicates that the product or its components were manufactured or produced within the geographical boundaries of India. This label is often used to promote and support locally made goods , contributing the country’s economy and emphasizing the origin of the product
particulars
Factors of production
Brand image
Make in India
foreign
Doesn’t create a brand
instead its an instrument
Made in India
domestic
Is a brand eg: Amul
DIGITAL INDIA
The aim of this initiative is to transform Indian into a digital nation the objective of this is to
reduce paperwork involved in getting many formalities complexed. For example passport
services, vote id , driving license and also connect rural sector to urban sector.
Digital India feature:-
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Broadband connectivity
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Digital literacy
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E-governance
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Universal access to phone
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Public internet access
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Information for AII
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E-kranti
Asper UNINDIA February 2019 programme which is extension of Digital India development agenda. The government of India planning to invest in modernizing classroom across India. Some other programmes :- internet sathi, government services on your fingertip, DIGDHA,RAS, online market etc.NATIONAL SKILL DEVELOPMENT CORPORATION(NSDC)
The NSDC was setup as part of National Skill Development Mission of MSDE as a public private partnership company . the aim of NSDC is to facilitate the skill landscape in India. The concept of NSDC is based on three pillars are:-
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Create:-to facilitate in establishing quality vocational trimming
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Fund:- to provide fund in form of grants and quality
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Enable:- to ensure the sustainability of support system required for skill development
which is include industry operated sector skill councils(SSCS)
Vision of NSDC:- to fulfill the growing need in India for skilled manpower across the existing gap between the demand and supply of skills
Mission:-upgrade skills to international standard
Enhance support and coordinate
Play role of market makerSTARTUP INDIA AND INCUBATOR
STARTUP INDIA:- it’s a programme of government of India with a major aim of building a sector ecosystem which is favorable for the growth of start-up business.it gives sustainable economic growth leading to large scale opportunities for employment
Action plan of start-up India:-
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Simplification and land holding
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Funding support and incentives
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Industry – academia partnership and incubation
INCUBATOR
Incubator basically is an organization which shows the part to the start-up companies to speed up their growth and success.
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