Financial management sources, shares , Equity shares , Preference Shares ,Objective of financial management profit and wealth maximisation , Debenture , Venture capital , Lease finance , security market , SEBI Profit maximisation and wealth maximisation are two fundamental objectives in financial management, representing different approaches to maximising shareholder value. • Profit Maximisation: 1. Definition: Profit maximization focuses on maximizing the net profit of a company in the short term by increasing revenue and minimizing costs. 2. Objective: The primary goal of profit maximization is to generate the highest possible profit level for the company within a specific period. 3. Approach: Companies employing a profit maximization strategy may focus on strategies such as cost reduction, price optimization, and increasing sales volume to boost profitability. 4. Example: A manufacturing company implements cost-cutting measures
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